GROWTH FROM THE EYES OF MASTERS
FunMasters is a word used to define a group of guys from
various parts of Soweto, that have created a trend of fun picnics hosted to
unite the youth of our different communities. The FunMasters picnics were first
created to unite young people through various activities like music, games,
food and drinks. The ‘FunMasters’ include Mikaele Ramalebo, Mabhuti, Musa
Makhanya, Tinyiko Nxumalo, Nhlanhla Ndlovu and Shakara Thobejane. What this
group of friends started with only 50 attendees; has now grown to an
entertainment event filled with up to 5000 people! The first picnic they hosted
was in October 2010 at Pimville, Soweto; which was followed by 2 more within
the following months. The FunMasters decided to take their 4th picnic
to Mogwase, a location in the North West. As a whole; they have had 8 successfully
executed picnics.
A massive turnout!
The much different 8th FunMasters picnic was
hosted next to The Orlando Towers in Soweto; which went all the whole night, had
thousands of people showing up! With a very reasonable entrance fee of R20, the
venue was packed! I believe that the FunMasters usage of social media to promote their events is very effective! Electronic
flyers are distributed through social networks such as Twitter (@fun_Masters)
and Facebook (FunMasters SA), other means of branding used by the team is specially
designed t-shirts for FunMasters picnics and specially marked water bottles. This
method of marketing themselves has clearly worked out for them, considering the
growth that has been observed throughout all of their events. People can expect
the next picnic to take place in October, at the end of the day; it’s all about
having fun!
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The ultimate answer to fun: The FunMaster's famous image |
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Thousands in celebration: People attending the event |